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Houston Rockets Announce Partnership with Credit Karma Money Including Jersey Patch Sponsorship
POSTED: July 28, 2021 -- 9:42 a.m. CT
Wednesday morning, the Houston Rockets announced a multi-year partnership with Credit Karma Money™, highlighted by a jersey patch sponsorship beginning with the upcoming 2021-22 NBA season.
Credit Karma Money is the latest product from Credit Karma, the platform already helping more than 100 million Americans make financial progress. Credit Karma Money is built for the everyday consumer to organize finances, create better financial habits and get access to money faster. Credit Karma Money offers the best checking account to empower and reward members for making financial progress while they save and spend.
“Credit Karma Money is built to help the everyday American make financial progress and we couldn't think of a better partner than a vibrant, diverse city like Houston,” said Poulomi Damany, General Manager, Credit Karma Money and Tax. “We're looking forward to being a part of this new era of the Houston Rockets, with a fresh, young crop of talent and the new Credit Karma Money—it's a perfect match.”
“With the prominence of the jersey patch, it was important for us to partner with a company like Credit Karma Money which has demonstrated a commitment towards enriching the lives of its members,” said Rockets President of Business Operations Gretchen Sheirr. “We are excited to bring this partnership to life and to introduce the Credit Karma Money brand to our fans.”
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All variants of Rockets uniforms this upcoming season will feature the Credit Karma Money logo on the left shoulder of the jersey. The logo, which will make its debut on Houston's uniforms at the NBA Summer League in Las Vegas features a white circular background with green and black lettering.
In addition, the Rockets partnership with Credit Karma Money includes a substantial in-arena and online presence along with support of team community engagement efforts, including recognizing Houston hometown heroes. Credit Karma Money will also be the presenting partner of the Rockets “First Shot” pre-game program.
Similar to how members can randomly win Instant Karma™ with Credit Karma Money, there will be exclusive opportunities for them to win with the Rockets and Toyota Center during games and beyond. Instant Karma incentivizes good spending behavior by giving members a chance to win back their money when they spend cash they already have in their account. Credit Karma has already rewarded over 400,000 transactions, worth more than $14 million.
The Rockets have retained Klutch Sports Group as their sales agency for the Credit Karma Money partnership. Arent Fox served as Credit Karma's outside counsel for this partnership.
“We're excited to bring together the Houston Rockets and Credit Karma Money, which share a passion for innovation, powerful storytelling and giving back to the Houston community,” said Andrew Feinberg, Klutch's head of property sales and sponsorship.
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