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by: Kris Gardner, United States Basketball Writers Association member. Credentialed media member since 1997. USBWA approved online journalist. Voter of Katrina McClain, Naismith, USBWA, and Wooden awards.

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Houston Rockets Announce Multi-Year Partnership with adidas

Posted: November 3, 2021 -- 10:21 a.m.

Wednesday morning, the Houston Rockets announced they have signed a multi-year partnership extension with adidas, continuing a long-standing relationship between the team and the multinational apparel corporation.

As a highlight of this deal, adidas will remain as the presenting partner of Rockets Youth Basketball Camps as part of a continued effort to support and grow the game. The Rockets, Fertitta family, and adidas will offer a complimentary ticket to a Rockets game for ALL Houston-area youth basketball players, ages 4 – 18 years old. Parents or guardians should visit to register their player(s) and receive further details about the program.

“adidas has been a long-time supporter of the Rockets, so we're excited to not only continue our partnership with them but to expand upon the impact we can make together throughout the Houston community,” said Rockets President of Business Operations Gretchen Sheirr. “We're thankful to adidas and the Fertitta family for providing the opportunity for all local area youth basketball players to attend a game and help inspire our team with their energy and commitment to the game.”

“We look forward to continuing our partnership with the Rockets and doing great things in the Houston community. Working with the Rockets and Fertitta family to create the opportunity for all youth basketball players in Houston to attend a Rockets game is an important piece of this partnership as we provide new experiences for young players. We are excited to support Jalen Green in the Houston community and give fans an inside look into his rookie season,” said Aneesh Ahuja, NBA Partnerships Lead at adidas Basketball.

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adidas will also receive in-arena branding and signage at Toyota Center, presenting partnership entitlement of upcoming digital content across the team's various social media and digital platforms. One of the projects in development is a short-form video on Rockets rookie Jalen Green being produced by Houston's award-winning in-house production team. The Rockets and adidas are also planning a monthly social media campaign featuring Green with an element of fan voting engagement.

Green, who was the second overall pick in the 2021 NBA Draft, signed a personal endorsement deal with adidas earlier this year, joining teammates Eric Gordon and Usman Garuba as adidas representatives.

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