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by: Kris Gardner, United States Basketball Writers Association member. Credentialed media member since 1997. USBWA approved online journalist. Voter of Katrina McClain, Naismith, USBWA, and Wooden awards.

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"Probably more than I realized." -- Kelvin Sampson on the impact of the Coogs' joining the Jordan Brand Roster.

June 26, 2018

April 6, 2018, the University of Houston Cougars men's basketball program announced it had joined the Jordan Brand roster. Head Coach Kelvin Sampson gave the great news to his players; and, they were ecstatic.

UH Coogs' men's basketball joins Jordan Brand

Since the announcement, Coach Sampson says he may have underestimated the impact of the Jordan Brand.

"Probably more than I realized," Coach Sampson admitted. "I knew it was going to be a big statement; but, these kids love Jordan. I mean they love it! We had kids come on official visits this weekend and that's all they wear. That's what they're doing."

Wearing the Jordan Jumpman is not the same as wearing the Nike swoosh. The Jordan Jumpman represents Nike's premium brand and kids know the difference.

"I walk in wearing Js, they're saying "Ooooooooo, Coach!", Sampson laughed. "I walk in wearing Nikes, they say, 'Nice shoes, Coach.' "

"That's just the way they react to it. It's been big; but, it's not nearly as big as that new Guy V. Lewis Center or this Fertitta Center or finishing 21st in the nation or winning 27 games or finishing second in the league. But, you know, one of those things don't stand by itself. The combination of all of that is what has us on a really good trajectory."

CLICK HERE for news and info about the Coogs' men's basketball team.

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